A Fresh Online Experience for an Iconic Destination

The Blue Owl Restaurant & Bakery has been a beloved fixture in historic Kimmswick, Missouri, for decades, drawing visitors from near and far with its homestyle comfort food, legendary Levee High Apple Pie®, and warm hospitality. When owners Dan and Kim Byerly approached LaRue Marketing Co., they had a clear vision—merge their two existing websites (theblueowl.com and theblueowlbakery.com) into a single, seamless online experience that truly reflects their brand.

Our Approach

We set out to:

Combine Two Websites Into One – The Blue Owl now has a unified digital home that tells its full story, from its renowned restaurant and it’s second bakery location.

Enhance Functionality – Customers can now easily find online reservations, order to-go-food, national pie shipping, and other key services on the site.

Modernize the Online Presence – The updated website is mobile-friendly, visually engaging, and designed to create a smooth user experience.

Refine Their Branding – We worked closely with The Blue Owl to develop branding and branding standards that reflect their deep passion for family, faith, and hospitality while maintaining The Blue Owl’s warm and inviting identity.

Ensure Consistency – Through updated brand guidelines, we helped create a cohesive look and feel across the website, marketing materials, and digital presence.

The Result

The new website provides a beautiful, functional, and welcoming online experience that stays true to The Blue Owl’s roots while ensuring brand consistency and making it easier than ever for customers to enjoy their delicious offerings.

We’re proud to have partnered with Dan and Kim to bring their vision to life!

🚀 Check out their site: theblueowl.com

Interested in a website refresh and branding that aligns with your story and goals? Let’s chat! Contact LaRue Marketing Co.

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