At LaRue Marketing, we love working with creative professionals to help them establish a strong and authentic brand presence. Our recent project with Tara Mitchell Photo Co. showcases our expertise in naming, branding, and web design for a lifestyle photographer.
Client Background: Tara Mitchell Photo Co.
Tara Mitchell is a lifestyle photographer based out of Topsail Island and Surf City, North Carolina. Specializing in capturing the subtle, candid moments of life, Tara’s photography covers engagements, weddings, family and lifestyle sessions, maternity shoots, and more. Her focus is on telling genuine, fun, and loving stories through her photos, steering away from posed and proper shots to capture her clients in their natural, perfectly-imperfect states.
Project Overview
Tara needed a comprehensive rebranding to reflect her unique style and approach to photography. This included renaming her business, creating logos, developing a brand guide, and designing a website to showcase her portfolio and services.
The Solution
We provided a range of services to help Tara Mitchell Photo Co. establish a cohesive and engaging brand:
- Business Naming: We assisted Tara in renaming her photography business, creating a name that reflects her personal touch and authentic style.
- Logo Design: We created both a primary and secondary logo that encapsulates the essence of Tara’s photography style.
- Brand Guide: We developed a brand guide to ensure consistency across all her marketing materials, reflecting her unique vision and approach.
- Website Creation: We designed and developed taramitchell.co, a website that beautifully showcases her portfolio and provides information about her services. The site captures the genuine, candid moments that Tara strives to photograph.
