At LaRue Marketing, we are dedicated to revitalizing and professionalizing our clients’ online presence while preserving their unique identity. Our work with the Kimmswick Merchant Association, known publicly as Go Kimmswick, is a prime example of this commitment.

Client Background: Kimmswick Merchant Association

The Kimmswick Merchant Association is a collective of shops and restaurants located in the historic town of Kimmswick, Missouri. Nestled along the banks of the Mississippi River, Kimmswick is known for its preserved historic buildings, quaint shops, and warm Midwestern hospitality. As a designated National Register Historic District, the town offers visitors a charming getaway with a rich history dating back to the 1850s.

Project Overview

Go Kimmswick needed a refreshed online presence to better showcase the town’s shops, events, restaurants, and attractions. The goal was to update and professionalize their image while staying true to their historic community and target audience.

The Solution

We provided a comprehensive suite of services to enhance Go Kimmswick’s online presence:

• Website Creation: We designed and developed gokimmswick.com, featuring an updated event platform and business directory to provide visitors with the latest information on the town’s offerings.
• Logo Update: We updated their logo to include elements of Kimmswick’s rich history and its location along the Mississippi River, ensuring it reflects the unique charm and heritage of the town.
• Photography and Videography: We coordinated with a partner vendor to update the photography and videography displayed on the website and social media, capturing the town’s historic charm and vibrant community.
• Social Media Management: We manage Go Kimmswick’s social media presence, including organic and paid content, to engage their audience and promote local businesses and events.
• Email Newsletters: We produce bi-monthly email newsletters to keep subscribers informed about upcoming events, new shop openings, and special promotions.
• Ongoing Marketing Support: We provide ongoing marketing support as needed, ensuring that Go Kimmswick’s promotional efforts are always fresh and effective.

At LaRue Marketing, we are committed to helping communities like Kimmswick thrive by creating a cohesive and engaging online presence. We’re proud to support the Kimmswick Merchant Association in their mission to promote and preserve the historic charm of Kimmswick.