At LaRue Marketing, we take pride in partnering with organizations that make a significant impact on their communities. Our recent project with the Community Resource Council (CRC) showcases our ability to create a warm and inviting brand presence for non-profit organizations.

Client Background: Community Resource Council (CRC)

The Community Resource Council (CRC) is a non-profit organization dedicated to improving the lives of children and families in Southeast Missouri. As one of twenty Community Partnerships across Missouri, CRC’s mission is to promote coordination and cooperation between social service providers, the business community, agencies, organizations, churches, and the educational system. Their goal is to enhance the well-being of the community through collaboration and support.

Project Overview

CRC’s logo was outdated and no longer reflected the organization’s mission and values. They needed a comprehensive branding strategy that would create a soft and welcoming identity to resonate with the community they serve.

The Solution

We provided a range of services to develop CRC’s brand identity, which included:

  • Logo Design: We created a new logo that incorporates the state of Missouri with a heart over their service area, symbolizing their commitment to the community.
  • Brand Guidelines: We developed comprehensive brand guidelines to ensure consistency across all marketing materials, emphasizing a soft and welcoming aesthetic.
  • Updated Brochure: We redesigned their brochure to align with the new branding, making it more engaging and informative for their audience.

At LaRue Marketing, we are dedicated to helping non-profit organizations like the Community Resource Council thrive by creating a cohesive and inviting brand presence. We’re proud to support their mission of enhancing the well-being of children and families through collaboration and support.

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