At LaRue Marketing, we are dedicated to helping organizations that make a profound impact on their communities. Our collaboration with Love Thy Neighbor (LTN) demonstrates our commitment to creating cohesive and inspiring brand identities for non-profit organizations.
Client Background: Love Thy Neighbor
Founded in the small town of Viburnum, Missouri, Love Thy Neighbor (LTN) is a testament to what unity and faith can achieve. Born from the hearts of the First Baptist Church of Viburnum congregation, LTN has blossomed into a multi-denominational, construction-based ministry with a simple yet profound mission: “We do for others what they can’t do for themselves because Jesus did for us what we can’t do for ourselves.” This initiative reflects their belief in serving the community, embodying Jesus’ teachings through action.
Project Overview
Love Thy Neighbor had an outdated logo and lacked brand guidelines or a comprehensive website. They needed a formalized brand identity and an online platform to support their growing mission, including the potential for franchising as the concept expands into other towns.
The Solution
We provided a range of services to elevate and formalize the brand and digital presence of Love Thy Neighbor:
- Logo Design: We created a new logo that reflects the organization’s mission and values, incorporating elements that symbolize faith, unity, and community service.
- Brand Guide: We developed a brand guide to ensure consistency across all marketing materials, reflecting a professional and cohesive image.
- Website Creation: We designed and developed ltnmo.org, an engaging website that showcases their mission, history, projects, and ways to get involved. The site includes donation options to support their mission and ecommerce to sell their program.
- Public Relations: We provided PR support for their 10th anniversary, highlighting their accomplishments and ongoing efforts in community transformation.
- Platform for Franchising: We built a scalable platform to support the franchising of the Love Thy Neighbor concept as it continues to grow into other towns.
At LaRue Marketing, we are committed to helping non-profit organizations like Love Thy Neighbor thrive by creating a cohesive and inspiring brand presence. We’re proud to support their mission of transforming communities with compassion and construction.
